M&Sense invited to visit Symrise Paris Immersive Perfume Centre

3/14/2025

M&Sense invited to visit Symrise Paris Immersive Perfume Centre to deepen global collaboration and natural fragrance innovation

A Journey into Luxury and Innovation​

A Journey into Luxury and Innovation​

M&Sense was honored to be invited by Symrise AG, a global leader in fragrance and flavor innovation, to an exclusive event at their Immersive Fragrance Creation Center in Paris.

During the visit, M&Sense's delegation gained firsthand insights into Symrise’s cutting-edge facilities, including a fully functional lab and aromatic research space designed to inspire creativity and drive fragrance excellence. Nestled beside the Arc de Triomphe, the center serves as a strategic hub for live-streaming events, global launches, and client collaborations, offering unparalleled opportunities for brands to connect with luxury audiences worldwide.

Located in the prestigious district near the Arc de Triomphe, this state-of-the-art facility is a hub for Symrise's master perfumers and brand collaborations, showcasing cutting-edge technology, sustainability, and creativity in luxury fragrance development.

Discovering the Story Behind Maison Lautier 1795

Discovering the Story Behind Maison Lautier 1795

During the event, Symrise shared their renowned natural fragrance project, Maison Lautier 1795. A brand founded on the principles of 18th-century French perfumery, this collection blends rare botanicals with modern sustainable practices. The project highlights Symrise's commitment to sustainability, using ethically sourced, traceable natural ingredients to create luxurious and eco-conscious fragrances.

Master Perfumer Emilie Coppermann, a celebrated figure in the fragrance world with over two decades of experience, shared the creative journey behind Maison Lautier in 1795. Known for her architectural approach to fragrance design, Emilie emphasized the importance of storytelling and emotion in crafting unique scents. Her presentation offered a fascinating glimpse into the artistry and innovation defining Symrise's industry leadership.

Collaborative Innovation: A New Fragrance Series by Emilie Coppermann for M&Sense

In addition to exploring Symrise's latest projects, M&Sense had the privilege of collaborating directly with Master Perfumer Emilie Coppermann on a new series of fragrances tailored to our brand's vision and market needs. Emilie's expertise and creative flair brought these scents to life, blending innovative accords with sustainable practices to deliver a collection that aligns with M&Sense's commitment to quality and elegance. Both parties expressed great satisfaction with the results of this collaboration.

As an invited participant, M&Sense gained valuable insights into Symrise's latest innovations and sustainability initiatives, further strengthening our ability to deliver premium fragrance solutions to our clients.

As a trusted B2B fragrance manufacturer, M&Sense continues to partner with industry leaders like Symrise to offer our clients innovative, high-quality, and sustainable scent solutions.

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